McLuhan: We are the fish in a big media ocean

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March 25, 2014 by Welcome to the Jungle

Little fish in a big ocean

by Conor D.

fosh om oceanThe quote I chose to analyze is: “A fish does not realize its medium until that water changes through the adding of inks or poisons.”

This quote means that people (the fish) do not realize what is around them as long as what is around them does not change negatively. When things do negatively change, we begin to see and analyze what we have been willingly just passing by. As long as people are content with their surroundings they will typically not question what is happening around them.

This quote pertains to media by saying that we never question what we are being told by different mediums until we are given something that does not fit. So many people rely on internet articles, news shows and Twitter for their knowledge on what is happening in the world. The poison can be several different things: misinformation or bias.


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