McLuhan: Thousands of value messages sold to us fish in the media sea

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March 19, 2014 by Welcome to the Jungle

Marshall McLuhan
Karly P.

fish 3Marshall McLuhan said, “A fish does not realize its medium until that water changes through the adding of ink or poisons.” I chose this quote most simply because it was the only one that broke through to me.

I believe that this quote means that you view so many things in the media that you become accustomed to it and you do not realize how negative it can be until you are amerced in it. There thousands of value messages that are being marketed to people around the world, whether it is that a woman has to be a size zero, or that a man must be built with large muscles. The media convinces people of such unrealities that they will never be able to achieve; which spurs issues on a whole other level, such as eating disorders or steroid abuse. “A fish does not realize its medium.”

We, as a society do not realize our full potential and are often caught up in changing who we are to suit what the media thinks is ideal. I agree with Marshall, the media can kids at beachbe used in many positive ways; however there is still “Ink or poison” that damages a person’s aspect of veracity. This quote relates to media studies as we cover this expansive topic every single day. We talk about the ads that are publicized; TV commercials, music videos, radio and news that all suggest different virtues and that sometimes promote negative things. In conclusion, I think that we have to learn to block out the negative messages and focus on being who we are.


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