March 17, 2014 by Welcome to the Jungle
by Matt R.
For the Marshall McLuhan quote, I chose “The ads are the best part of any magazine or newspaper. More pain and thought, more wit and art, go into the making of an ad than the prose feature of press or magazine. Ads are news”. I chose this quote because I thought that it was interesting how he is speaking the truth.
This quote means that in reality, the best part of any magazine or newspaper is the ads. What this ad is referring to is that, when a magazine or newspaper is created, the hardest part is not the writing, but creating the ads. The true art is not the literary skills being demonstrated, but the pain and suffering being put into creating a witty or humorous ad. The quote is also talking about how advertising is in everything and we are always subjected to ads. McLuhan is saying that it is no longer about what is being written, it is about what is being advertised. There is more and more thought being put into each ad, and they are becoming more and more artistic. This is what McLuhan is saying. Is that it is no longer about what is being written; it’s all about the ads.
This quote is very relatable to media studies. This is a very straight forward quote. It is relatable to media studies because it is talking about how advertising is in everything. Fifty years ago there were nowhere near as many ads as there are today in anything that relates to media. Now days when we read the paper or a magazine, no matter where you look there are ads. There are even articles written about ads.
The relationship between this quote and media studies is that it is all about ads now, and what used to be the center of attention is now used as a way to put these ads out.