McLuhan: Of fish, students & schools

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October 17, 2013 by Welcome to the Jungle

mcluhan-5301Marshall McLuhan
Coel S.

I chose the quote “a fish does not realize its medium until that water changes through the adding of ink or poisons.”

I think what he’s saying is that we don’t notice things around us in the media until something shocks us or surprises us. If we didn’t have ads nobody would know what to buy or what to wear. Because of these ads we notice what we should be doing. I agree with him 100%.

This relates to media studies because we are studying ads and these “fish” are influenced by these advertisements.

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